Displaying items by tag: digital marketing

by Lauren Bell, Extend Web Services

We’ve all been there. We visit a site or search for a product and suddenly it feels like we’re being followed around the internet by similar sites and products beckoning us to “click here” and “buy now." While this may feel a little odd—even slightly creepy—did it make you click?

Targeted Display Advertising is a type of digital marketing that targets potential customers or clients based on a large set of variables, such as demographics, keywords, online habits, and interests. 

While most of us have become accustomed to this type of marketing, many pregnancy help organizations have yet to leap into Targeted Display Ads. Perhaps you have a website with excellent SEO (search engine optimization), or you may have a blog where you regularly post content. You may have taken things one step further and created a successful Pay Per Click campaign. Targeted Display Ads take all the effort and bolsters your digital marketing to the next level.

When a potential client visits your website, it’s a win. However, when she clicks away without deciding to take action it can feel like a loss. Targeted Display Ads are designed to stay in front of potential clients who have visited your site even after she clicks away. This repeat messaging increases the chances of that woman returning to your site and acting, thereby transforming her into an actual client.

Targeted Display Ads also use search retargeting. Your ads will target a woman searching for certain keywords or phrases based on search volume and relevance to your campaign.

Targeted Display Ads are not limited to physical locations like other advertising tactics. If a woman is searching for the abortion pill, she can be reached by your ads without visiting an abortion business or leaving her own home.

Digital marketing can seem expensive and often feel frustrating and limited for pregnancy help organizations. However, now is not the time to give up. We must press on to find the most innovative and effective ways to reach women in need at their greatest hour of need to provide help and hope to choose life!

To learn more about Targeted Display Ads, and discover how this strategy may best serve your organization, please visit extendwebservices.com.